Pritzker Fellow Matt Gorman on "Ads, Advance & Everything Else: How Candidates Reinforce Their Message in Ways Voters May Not Even Realize"

(Current UChicago Students Only)

Wednesday, February 21

12:30-1:45 PM 

Stepping back from traditional communications, what are other, more subtle ways that candidates sell themselves without voters even realizing it? From the choice of words in an ad to how they set up events, everything candidates do is telling a broader story (or at least it should be). Matt will be in conversation with Will Ritter, co-founder of Poolhouse - a Republican ad firm that helped Glenn Youngkin get elected in Virginia, along with dozens of other candidates nationwide. Before his time as an ad maker, Will was also director of advance for Mitt Romney’s 2012 presidential campaign. He’ll tell us not only how he tailors candidate ads to fit their races, but also how he used a bubble machine and dogs to crash a David Axelrod event. 

Special Guest: Will Ritter, Co-Founder & CEO of Poolhouse 

Pritzker Fellows seminars are off the record and open to current UChicago students only. Seating in the IOP Living Room is limited and available on a first-come, first-served basis. 

If you have any questions about accessibility, please contact Sarah Palmisciano (spalmisciano@uchicago.edu).